Gelatin: Packaging Design

As part of a course exercise on Packaging design, I was given a brief for a fictional India-based soft drink company called Gelatin. Their products are made with natural ingredients and shipped directly to their clients. Their products were intended to be a refreshing drink for young adults. I was tasked with creating a design for their cans. This design should convey a sense of playful joy and took into account client preferences.

Inspired by traditional Indian fabrics and patterning and taking into account other products in the market and the client's vision, I sketched out various iterations of the packaging design, each catered toward each of their flavors: Classic (Vanilla Cream), Strawberry, Starfruit, and Mango. I created a playful and iconic packaging design that establishes their position in making genuine products with real ingredients while maintaining the fun look that attracts young audiences.