Gelatin: Packaging Design

For a class project on packaging design, I was given a brief for a fictional company, Gelatin.

Gelatin was an India-based soft drink company that makes and distributes soft drinks. Their product was made with fresh ingredients and shipped directly to your home. Their target audience was young adults and they wanted to convey a sense of playfulness and joy.

I had to create packaging for the company's main product. They wanted a design that both playful and genuine, and require the use of the brand color. I had to take into account the client's preferences and values, making sure to design for their 4 flavors: Classic (vanilla cream), Strawberry, Starfruit, and Mango.

Being inspired by Traditional Indian fabrics, I created a playful and iconic packaging design that establishes their position in making genuine products with real ingredients while maintaining the fun look that attracts young audiences.