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Packaging Design
For this project, I was given a brief to design for an India-based soft drink company. Their audience was young adults and their goal was to convey a sense of playfulness and joy while maintaining brand alignment.
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While researching and ideating I found inspiration in traditional Indian fabrics and patterning. Taking into account other products in the market and the client's vision, I sketched out various iterations of the packaging design, each catered toward a different flavor.
Before further developing the packaging in Adobe Illustrator, first I adjusted the logo to adapt to each of the flavors explored during ideation.
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