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Packaging Design

As part of a course exercise on Packaging design, I was given a brief for a fictional India-based soft drink company called Gelatin. Their products are made with natural ingredients and shipped directly to their clients. Their products were intended to be a refreshing drink for young adults.

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I was tasked with creating a design for their cans. This design should convey a sense of playful joy and took into account client preferences.

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Inspired by traditional Indian fabrics and patterning and taking into account other products in the market and the client's vision, I sketched out various iterations of the packaging design, each catered toward each of their flavors: Classic (Vanilla Cream), Strawberry, Starfruit, and Mango.

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Before further developing the packaging in Adobe Illustrator, first I adjusted the logo to adapt to each of the flavors explored during ideation.

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The final design was developed using personalized assets created in illustrator and Clip Studio Paint.

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