Shows the flow in and out of various user states within a certain period of time
Though this gives you an overall health check, it leaves unanswered questions: Where is the loss coming from? Are we getting better or worse? Why are we losing users? And why are we keeping them? How are these groups trending over time?
Shows a pool of users who have signed up in a specific time period and counts how many (what percentage) of them are left at a later period of time
Another way to understand users is by looking at how many (what percentage) of users went dormant in a certain time period
And finally a common way to get pulse check relative to a baseline is to compare an individual cohort to the overall average
Shows cohorts of a segment so you can easily see how your retention is changing over time (is it getting better? worse? or staying the same?)
One of the critical components of retention is engagement which measures how active users are
This snapshot presents the percentage in each level over time and allows you to compare them to the active user base
The biggest lesson I learned from Reforge is not to try to improve retention as a whole but rather break it into pieces and tie it back to the user’s mindset at every state stage. The following helps me remember the goals of each pillar of retention.
Happy analyzing 🙌🏾